In the writing world, and even more so in the screenwriting world you hear about being able to pitch your story. Basically, take your tale and encapsulate it in a one minute explanation. At first I thought the idea too easy and then when I was working on it, I thought it was stupid, but once I was done, realized exactly how useful it could be. Try and condense your story down into a single sentence of 25 words or less, a logline. And then try practicing it in front of a mirror, or some writer friends. It crystallizes what you are thinking and if you do this in the planning stage helps shape your book. It also doesn’t hurt that it gives you a concise well-thought-out answer the next time someone asks you – You write? So, what’s your novel about?