We’ve all seen them at cons, the table full of promotional post cards, business cards, and bookmarks.  There’s an art to these, and part of that art was driven home when I started using a bookmark I got for supporting Dinocalypse Now! on Kickstarter.  The lesson I took away: the top one inch, perhaps even half inch, is the most important real estate on the bookmark.  Why?  Well, a picture says a thousand words:

Just some food for thought for anyone looking to advertise their books.

About the author

DLThurston DL Thurston is a writer of novels, screenplays, and the occasional short story. He has short stories due out soon in the Steam Works anthology from Hydra Publications and in The Memory Eater. When he's not writing, he also brews beer and even drinks it sometimes. Check out his exploits either on his blog or on Twitter.